So You Think Your Product Is Finished
You’ve
imagined, designed, and created this awesome product that’s now in your hands and you can’t wait to get it
into your customers’ hands. But there is one finishing detail that is as
important as the product itself and shouldn’t be overlooked. The LABEL!!! That’s right. Your personalized Clothing Label. You’ve taken the time to design something
excellent, so you need to let your customer know some keys things.
How they can get more of
your precious garment or product
What the garment or
product are made of
How to properly care for
your garment or product
That’s where
your clothing label comes in. It’s also one of the key components to branding and
advertising your clothing line.
In this
series, we’ll be discussing the clothing and product label types, discovering
which type is best for your clothing or item, keys to designing your label, and
learning how to choose the best label manufacturing company for your
business. We’ll also talk about how
clothing labels can be used. So let’s start with the basics and discuss
clothing label types.
Product Label Types
There are 2
types of apparel labels that you will commonly see sewn into garments-Woven and Printed labels.
Custom Woven Labels
Woven
clothing labels are made on a loom, then cut and sealed so the threads won’t
fray. They come in four basic fabrics: (Damask,
Semi-Damask, Taffeta, and Satin. In a variety of styles as
well,
Custom Printed Labels
Printed
labels can be cost-effective and an alternative to woven labels. A printed
Fashion label, the information is printed on the label instead of
being woven into the label.
There are several advantages and disadvantages to this type of label,
which we’ll talk about in the next article. Printed labels commonly come in Satin
and Cotton printed labels.
But
wait…there’s more. There are many alternatives to woven and printed labels
which will help set your brand apart from the rest.
Embroidered
Embroidered
labels should not be confused with woven ones. This text or standard design is
embroidered on a piece of fabric and is typically cheaper in price and quality
……This style is used more often to make embroidered patches.
Leather
Leather
labels are made with either Real or Faux (synthetic leather). Generally, on a
leather label your logo or design is Embossed or Debossed.
Rubber, Silicone, or PVC
Rubber or PVC
(Poly Vinyl Chloride) are soft to the touch and feel rubbery. Silicone and PVC
labels are both done with a Mold. These are very durable and a unique branding option.
Heat Transfer or Tag less labels
Heat transfer labels use a strong adhesive and are
attached to the garment using a heat press. The traditional sewn-in tag near
the back of the neck has been replaced with a screen printed tag on the inside
near the same location.
Hang Tags
Hang tags are
cut off before people use the garment. Most commonly purchased Hang Tag are
paper , however there are a variety of
printed options!
Hang tags can
be cut to various shapes and sizes.
There are a
lot of options to choose from, but that’s what makes this such an important,
but fun, decision. The Hang Tags can be
a very big part of the branding and advertising process.
Now that you are
informed on the types of clothing labels, let’s take a look at picking the best
one that best describes and represents your garment, products or line
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