Tuesday, December 31, 2013

So You Think Your Product Is Finished

You’ve imagined, designed, and created this awesome product that’s now in your hands and you can’t wait to get it into your customers’ hands.  But there is one finishing detail that is as important as the product itself and shouldn’t be overlooked. The LABEL!!!  That’s right. Your personalized Clothing Label.  You’ve taken the time to design something excellent, so you need to let your customer know some keys things.
How they can get more of your precious garment or product
What the garment or product are made of
How to properly care for your garment or product
That’s where your clothing label comes in. It’s also one of the key components to branding and advertising your clothing line.
In this series, we’ll be discussing the clothing and product label types, discovering which type is best for your clothing or item, keys to designing your label, and learning how to choose the best label manufacturing company for your business.  We’ll also talk about how clothing labels can be used. So let’s start with the basics and discuss clothing label types.
Product Label Types
There are 2 types of apparel labels that you will commonly see sewn into garments-Woven and Printed labels.
Custom Woven Labels
Woven clothing labels are made on a loom, then cut and sealed so the threads won’t fray.  They come in four basic fabrics: (Damask, Semi-Damask, Taffeta, and Satin. In a variety of styles as well,
Custom Printed Labels
Printed labels can be cost-effective and an alternative to woven labels. A printed Fashion label, the information is printed on the label instead of being woven into the label.  There are several advantages and disadvantages to this type of label, which we’ll talk about in the next article. Printed labels commonly come in Satin and Cotton printed labels.
But wait…there’s more. There are many alternatives to woven and printed labels which will help set your brand apart from the rest.
Embroidered labels should not be confused with woven ones. This text or standard design is embroidered on a piece of fabric and is typically cheaper in price and quality ……This style is used more often to make embroidered patches.

Leather labels are made with either Real or Faux (synthetic leather). Generally, on a leather label your logo or design is Embossed or Debossed.
Rubber, Silicone, or PVC
Rubber or PVC (Poly Vinyl Chloride) are soft to the touch and feel rubbery. Silicone and PVC labels are both done with a Mold. These are very durable and a unique branding option. 
Heat Transfer or Tag less labels 
Heat transfer labels use a strong adhesive and are attached to the garment using a heat press. The traditional sewn-in tag near the back of the neck has been replaced with a screen printed tag on the inside near the same location.
Hang Tags
Hang tags are cut off before people use the garment. Most commonly purchased Hang Tag are paper , however there are a variety of  printed options!
Hang tags can be cut to various shapes and sizes.
There are a lot of options to choose from, but that’s what makes this such an important, but fun, decision.  The Hang Tags can be a very big part of the branding and advertising process.
Now that you are informed on the types of clothing labels, let’s take a look at picking the best one that best describes and represents your garment, products or line

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