Not Just A Clothing Label
Your labels
are designed and you know which company will be producing label. Did you know
labels aren’t just for attaching to clothing with instructions on how to care
for the garment or product? Labels can be used for so much more.
Branding has
many definitions: It basically boils
down to making your company name recognizable and memorable to your target
market.
Hang tags can
be used as business cards. Because of
their flexibility, you can include the same information on a hang tag that you
would include on a business card. The
benefit to this is you can do more in design and shape than what you could do
with a standard business card. Plus the hang tag attaches to each product sold,
so you can ensure that current customers have your contact information and
something to remember you by.
Rubber, PVC,
or Silicone labels can also be used as another form of hang tag. They are more durable than a traditional
cardstock tag and will look more “expensive” thus increasing the perceived value
of the item. Rubber labels can be used
as a keychain which will seem like a freebie received with purchase. They also make great zipper pulls. This would be a constant reminder of your
company and brand every time the customer wears or uses the product.
A QR code can
also be printed on a label or a hang tag.
This will be a fun feature for current or potential customers. They can just scan the codes with their
phones and instantly learn more about your company and its products.
Consider
attaching a woven label to the outside of the garment. This helps with brand
recognition and also serves as free advertising for your company. Leather labels are great for this too.
Labels can be
used outside of business purposes as well.
Labels can be ordered with someone’s name on them. Maybe your child is going off to school or
summer camp. You can create labels with
the child’s name on it and attach them to their belongings, so that you can
make sure everything comes home safe and sound.
Organizations
can have labels made with Bible scriptures to attach to handmade items such as
blankets or quilts to be given away. Or a cute poem on a label can be attached
to a wedding favor. Hang tags or rubber labels are great for this purpose if
the label can’t be sewn on to the item.
There you
have it. We’ve talked about label types
and finding which type is suitable for you, we explored label design, discussed
how to choose a label manufacturing company, and thought of other ways we can
use labels to help with branding or for personal use. With that, you should now be ready to take
your products to market and get them from your hands to your customers’.
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