What Should I Include
On My Label
So we’ve
looked at label types and chosen which would be best suited for your garment or
product line. Now you’re probably
wondering what should actually be on
the label. Let’s consider some key
points
There are
elements that need to be included, and then there are some which you want to
include if space allows.
Company Information
Prominently
displayed on your label should be your company name and logo. This is an
important element of branding and advertising your company. If your customer remembers nothing else about
the label, you want them to remember the company name and logo. This way they
can recognize other items made by your company and buy those as well. It would also be beneficial to include your
company slogan or tagline for better brand recognition.
It’s also a
great idea to include the company location (city, state). This is especially
important to customers who like to buy locally. For this same reason, it would
be fun to add an interesting fact about your company. Let people know what sets
your business apart from the rest. Or tell them something that will help them
“connect” with your company or product.
You also want
to let them know how to contact you. They may need to contact you in case there
is a problem with the product or to rave about how wonderful it is. Of course,
they also need to know how to buy more.
So make sure to include your company’s website. This is a key factor especially if your
garment or product is only sold online.
Care instructions
At least one
method of care should be included with your product. This allows the customer
to get the most use of the item and extends its life and quality. The care
instructions can be included on the clothing label or attached as a separate
label. The care instructions can be listed in words or as universal symbols.
The care
label can also include fiber content and fabric information, also were the
garment or product is made, and the size. Alternatively, separate size labels
can be purchased and attached to the garment.
Color and Style
The color of
the garment label and thread or ink used for printing the label should be
contrasting to one another yet complementary to your company’s logo.
The fabric of
the label should also be chosen carefully as that enhances the overall design
as well. Some labels such as Rubber,
PVC, or Hang Tags can be cut in a variety of sizes and shapes. Some woven fashion labels are more
rectangular in shape and are folded and attached to the garment on each end or
all around. If you choose a centerfold,
you can put the care instructions on the back which will allow more information
or a bigger logo on the front.
If you have
all of this ready but just aren’t quite sure how to place them on your label
effectively, then you might want to seek professional assistance from a graphic
designer.
So now you have this beautifully designed label
with all the elements you need, and you want to know what company you should
choose to produce this product for you. Let’s look at that nex
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